Friday, July 18, 2014

Hirsch Small Batch Reserve Bourbon - Tasty, and Gone

Hirsch Small Batch Reserve Bourbon (image courtesy of Anchor Distilling)
Hirsch Small Batch Reserve Bourbon 
(image courtesy of Anchor Distilling)[
The long and short of it is this: I bought my bottle of Hirsch Small Batch Reserve Bourbon about two weeks ago. I'll be replacing it next week.

Please note that I did have some help from my friends.

This is an amazingly balanced bourbon. The nose is soft and sweet. It has a medium heavy creamy mouthfeel. The flavor starts with vanilla and honey and touch of caramel, then some rye spice shows up to give it little pop, and it finishes with some pleasant oaky notes. It's bottled at 92 proof (46% abv), and while it's fine with a few drops of water, I actually prefer it neat. It sips easily...oh, so easily.

According to the label, it's blended in small batches from selected barrels of 4- to 6-year-old bourbon. Given that the flavor is less predominately sweet than Weller Antique Reserve, but not as rye spicy as Blanton's, I'm guessing that it is a low rye grain bill.

Whatever the actual grain percentage in the mash bill, the master distiller (whomever they are) blending this whiskey is doing a fantastic job. The result is well worth price - about $35 a bottle in the US as I write this.

And that's what you should focus on. Because everything about this bourbon is concealed by more than the normal amount of marketing twaddle and historical appropriation that is depressingly common in the US bourbon market.

For certain, this is distributed by Anchor Distilling, which is a subsidiary of Anchor Brewing out of San Francisco. But Anchor doesn't distill, age or blend this.

It's bottled by "Hirsch Distillers" in Bardstown, Kentucky. Who are they? Well, no relation to the A. H. Hirsch, the semi famous distillery owner and liquor executive, whom I assume is now dead (if alive, he'd be 106). And this whiskey has no relation to the famous, and now grossly expensive, A. H. Hirsch bourbon whiskey derived from 400 forgotten barrels starting in the 1980s. In fact, if you read the label carefully, it says in small print: "Inspired by the quality of A. H. Hirsch."

The best guess on the internet seems to be that Hirsch Distilling is another camouflage group for Kentucky Bourbon Distillers, aka KBD, aka Willette. And even then, there's no hint to who actually distilled it, although the Heaven Hill Distillery which has provided a lot of KBD distilling over the years, is as good a guess as any.

Which, of course, means that the master distiller, whose taste buds are the key to this blend, also remains anonymous.

But, does it matter? If the drink in your glass is excellent, do you care that you don't know exactly what company distilled, aged and blended it?

I'm torn. On the one hand, part of the fun of single malt scotch is tale of the distillery and the amount of peat used to dry the malted barley, and the aging and so on. On the other hand, the liquid in the glass has to stand on its own: no amount of history and whisky wonky details can make a bad dram good.

This is a good dram, and well worth the price, in my opinion. I'll buy it again, despite its lack of real history.